Scent research has focused primarily on the effects of ambient scent on consumer evaluations. We focus instead on the effects of product scent on consumer memories. For instance, if a pencil or a facial tissue is imbued with scent (vs. not), recall for the brand’s other attributes increases significantly—with the effects lasting as much as 2 weeks after exposure. We also find that product scent...

BACKGROUND There are several types of cancer, which cause millions of deaths worldwide every year. Many studies have confirmed that plants are adequate natural sources to be examined as anti-cancer drugs with fewer side effects than chemotherapy and radiotherapy. In this study the anti-cancer properties of Lavender aqueous extract on lymphocytes derived from patients with Hodgkin's lymphoma has...

Background. The treatment of candidiasis infections is an important problem in the health care system. This study aimed to investigate the in vitro effect of lavender essential oil and clotrimazole on isolated C. albicans from vaginal candidiasis. Materials and Methods. In this clinical trial, C. albicans isolated from the vaginal discharge samples was obtained. Results. The pairwise comparison...

Qualitative and quantitative chemical composition, activity against bacteria, yeasts and moulds and antioxidant activity of two variants (HV400 and HV3200) of hydrolates from dried lavender flowers (Lavandula angustifolia) were determined. The main chemical compounds were linalool (39.2% HV400, 29.0% HV3200), α-terpineol (7.1% HV400, 12.7% HV3200), borneol (4.8% HV400, 9.3% HV3200) and terpinen...

Previous studies have shown that individuals responded preferentially to the mark of the top-scent donor relative to that of the bottom-scent donor of an over-mark. However, terrestrial mammals are likely to encounter over-marks consisting of the scent marks of more than two same-sex conspecifics in the intersections of runways, near the nests of sexually receptive female conspecifics, and insi...

ion made from these limitations and weaknesses, independently from the form administered, lavender oil seems to positively influence anxiety and stress-related restlessness. However, the peroral use of lavender oil cannot be accepted as well-established use, as the essential factors to be taken into account in order to establish a well-established medicinal use (according to Annex I of Directiv...

Dominance hierarchies are ubiquitous in social species and serve to organize social systems. Social and sexual status is communicated directly among animals via sensory systems evolved in the particular species. Such signals may be chemical, visual, auditory, postural or a combination of signals. In most species, status is initially established through physical conflict between individuals that...

BACKGROUND Pain is a major problem in patients after cesarean and medication such as aromatherapy which is a complementary therapy, in which the essences of the plants oils are used to reduce such undesirable conditions. OBJECTIVES In this study, the effect of aromatherapy using Lavender (Lavandula) essential oil on cesarean postoperative pain was assessed. MATERIALS AND METHODS In a triple...

Male mammals show rapid behavioral and hormonal responses to signals from sexually receptive females. However, rapid endocrine responses to female signals have not been observed in a nonhuman primate. Here, we tested the behavioral and hormonal response of male common marmosets (Callithrix jacchus) to isolated scent secretions from ovulatory females or to vehicle control scent. Fifteen males we...