This study explores the rhetorical strategies employed in topic generalizations of increasing specificity introductions from leading peer-reviewed journals. Specifically, we identified substeps Move1-Step1, which show how writers promote significance research area. The qualitative approach enabled us to distinguish eight provisionally outlining common patterning discourse and analyze linguistic...

GQM+Strategies is an approach that aligns the business goals at each level of an organization to strategies to achieve overall business goals and assesses the achievement of such goals. Strategies are extracted from business goals based on rationales (contexts and assumptions). Using the proposed approach, which refines the GQM+Strategies model by extracting rationales based on the analysis of ...

AIMS To determine the likelihood of finding an antivaccination site on the world wide web and to characterise their explicit claims and rhetorical appeals. METHODS Using "vaccination" and "immunisation", examining the first 10 sites displayed on seven leading search engines. Detailed examination of content of 100 antivaccination sites found on Google. RESULTS 43% of websites were antivaccin...

This paper presents a corpus study of parenthetical constructions in two different corpora: the Penn Discourse Treebank (PDTB, (PDTBGroup, 2008)) and the RST Discourse Treebank (Carlson et al., 2001). The motivation for the study is to gain a better understanding of the rhetorical properties of parentheticals in order to enable a natural language generation system to produce parentheticals as p...

Overloaded and disinterested consumers have become skillful at screening out ads. In response, advertisers employ and combine various strategies, with two major ones being (a) rhetorical figures (e.g., rhyme, puns) and (b) message repetition. Though each has received substantial research attention and is crucial to advertising theory, they have not been examined simultaneously. We conducted a m...

The explosion in the number of students taking online courses warrants a deeper understanding of instructor strategies that meet rhetorical and relational goals. Guided by social presence theory and rhetorical and relational goals theory, 329 participants were randomly assigned into one of three manipulated social presence online learning conditions to watch a short lecture. The student percept...

This paper examines the hypothesis that all public policies are based, at least in part, on rhetorical strategies. By analysing public policies implemented in the context of sustainable development, this article emphasises the need for and the challenges of providing legitimate foundations for the rhetorical means used to encourage change; it is these foundations that determine a given policy’s...

In this paper we propose rhetoric as a valuable yet underdeveloped alternative paradigm for examining IT diffusion. Building on recent developments of computerization movements theory, our rhetorical approach proposes that two central elements of the theory, framing and ideology, rather than being treated as separate can be usefully integrated. We suggest that IT diffusion can be usefully explo...