In this article the author examines the uses of satire and its rhetorical devices, sarcasm and irony, in social research, analysing published research papers as well as drawing on her own autoethnographic data. In particular, she focuses on texts concerning discourses within the academy and the current predicament of the academic, each of which sets out to expose an aspect of the workings of po...

Purpose This paper has two purposes. First, it aims to explore how Australian universities used calculative rhetoric and practices through accounting numbers persuade employees legitimize their financial recovery plans alleviate the hardship caused by COVID-19 pandemic. Second, analyze accounting-based solutions were legitimized a well-blended pathos, logos ethos rhetoric. Design/methodology/ap...

An approach to sense extension tailored for polysemy associated with non-literal language expanded to include belief revision generally. The relationship between metaphor and genericity as rhetorical devices is discussed, and both are accounted for as related species within the same framework of dynamic semantics. The theoretical apparatus is related to a dominant theory of metaphor interpretat...

Irony and satire can be useful weapons in any communicator’s rhetorical arsenal. They provide a nuanced means for expressing critical sentiments and for openly exploring divisive subjects. However, the very subtlety that grants these devices their utility also lends to their greatest drawback: implied meanings are often lost on their intended audience. In textual communication this difficulty i...

The goal of this research was to find a way to extend the capabilities of computers through the processing of language in a more human way, and present applications which demonstrate the power of this method. This research presents a novel approach, Rhetorical Analysis, to solving problems in Natural Language Processing (NLP). The main benefit of Rhetorical Analysis, as opposed to previous appr...

Rhetorical figures, which are frequently applied in advertisements, can add literary flavor to the texts, gratify audiences’ aesthetic needs, and deepen their impression. In advertisement translation, it is very common that the rhetorical figures applied in the original text are replaced with new ones in the translation. This research focuses on rhetorical figures’ function of enhancing audienc...

Effective models of social dialog must understand a broad range of rhetorical and figurative devices. Rhetorical questions (RQs) are a type of figurative language whose aim is to achieve a pragmatic goal, such as structuring an argument, being persuasive, emphasizing a point, or being ironic. While there are computational models for other forms of figurative language, rhetorical questions have ...