Electronic retailing is expected to affect consumer behaviour many ways through creating new consumer value. In this paper, we adopt a mixed value approach to the consumer value problem in the context of electronic retailing of clothing. We attempt to discover the dominant value patterns that best characterize the underlying consumer value patterns motivating consumers in their purchase situati...

Fashion has touched every sphere of modern consumers globally. Marketers have realized the immense potential to yield business in this booming segment. In present scenario irrespective of the class Indian consumers are adopting fashionable items quickly and conveniently with the rise in competition. The main purpose of the paper is to focus on recent developmental trends in fashion marketing in...

As the population diversifies in many North American cities due to increased immigration, ethnic retailing has become an important and increasingly visible component of the local retail economy. To date, business geographers have paid little attention to ethnic retailing. This paper attempts to redress this gap by providing a spatial analytical study of the demand for and supply of ethnic retai...

Purpose – The primary aim of this paper is to critically review the literature that explicitly addresses the adoption and application of Internet technologies, by retailers, for the promotion and sale of merchanidise. In particular, this study seeks to present a holistic and critical review of what is currently known, in order to help establish the gaps that will need to be addressed in future ...

Disclaimer The opinions expressed in this working paper are the responsibility of the author alone. Female retail managers participating in this survey occupy more senior positions than female managers in the general UK labour market. Over one third of the women responding to the survey (36%) describe themselves as middle managers, while one quarter (25%) describe themselves as senior managers....

Purpose – The purpose of this paper is to provide an evaluation of some of the recent progress in the study of the history of retailing, with particular reference to analyses of the British retail market during the 20th Century. Design/methodology/approach – Three themes are addressed, each of which has significant potential to enhance our understanding of the historical development of the reta...

Retailing in the West African context is a dominant practice within distribution channel of overall business system, nowadays. This research aims to redefine construct retailing context. The approach based on some observations and documentary analysis. results show that marketing perspectives, always opposed wholesaling it can be well-defined as art selling goods services small quantities direc...

Mobile marketing, which involves twoor multi-way communication and promotion of an offer between a firm and its customers using the mobile, a term that refers to themobilemedium, device, channel, or technology, is growing in importance in the retailing environment. It has the potential to change the paradigm of retailing from one based on consumers entering the retailing environment to retailer...

During the 1920s fundamental changes occurred in business institutions responsible for retail distribution. Most significantly, the large urban department store began a period of relative decline and new forms of retailing emerged as strong competitors for sales volume. This paper describes these developments and attempts to show their relationship to the changing structure of American cities a...

In grocery retailing, promotions and recommendations, derived from traditional data mining techniques, apply uniformly to all customers and not to individual ones, thus failing to meet each customer’s personal needs. On the other hand, recommender systems have been widely explored in the field of e-commerce managing to provide targeted personalized recommendations for products and services. Des...