xperiments E show significant demobilizing and alienating effects of negative advertising. Although internally valid, experiments may have limited external validity. Aggregate and survey data offer two ways of providing external validation for experiments. We show that survey recall measures of advertising exposure suffer from problems of internal validity due to simultaneity and measurement er...

In the development of distance learning, advances in cognitive science merge with new technology to deliver instruction worldwide. However, one major difficulty in evaluating the efficacy of these tools is determining which elements of instruction truly lead to observed changes in student performance. The purpose of this paper is to briefly review current use of various research methods for eva...

Cognitive Science research is hard to conduct, because researchers must take phenomena from the world and turn them into laboratory tasks for which a reasonable level of experimental control can be achieved. Consequently, research necessarily makes tradeoffs between internal validity (experimental control) and external validity (the degree to which a task represents behavior outside of the lab)...

Schematic networks are linear abstractions of functional networks, such as route networks. Lines in the original network are modified in order to produce a schematic network which satisfies a set of constraints chosen to design the network. A method is described which accomplishes this line transformation using an iterative improvement technique driven by design constraints. The method maintain...

Infection control education has been a core component of infection control programs since they were established (Scheckler et al., 1998; Department of Health and Ageing, 2004) and remains a constant feature in the modern healthcare context. Education is a pivotal strategy used to address problems identified through surveillance of infection or to improve infection control practice.(Dubbert et a...

We define personalisation as the set of capabilities that enables a user or an organisation to customise their working environment to suit their specific needs, preferences and circumstances. In the context of service discovery on the Grid, the demand for personalisation comes from individual users, who want their preferences to be taken into account during the search and selection of suitable ...

Process model matching refers to the task of creating correspondences among activities of different process models. This task is crucial whenever comparison and alignment of process models are called for. In recent years, there have been a few attempts to tackle process model matching. Yet, evaluating the obtained sets of correspondences reveals high variability in the results. Addressing this ...