Background Willingness to pay (WTP) is one of important economic value. Application of this evaluation method in health care at present is becoming popular. However, it is very important for researcher to take into account the strengths and weaknesses of such method when it is used on the respondents. The purpose of this review was to identify economic evaluation methods and tools that had been...

e examine the ability of customer ratings of pre-purchase and post-purchase service to explain price variations in the online book market. In addition , we test whether market leaders leverage their branding advantage by charging higher prices. E-tailer prices were modeled using a market basket of identical books whose posted prices were sampled repeatedly over a 4-month period. Contrary to exp...

Recommendation for e-commerce with a mix of durable and nondurable goods has characteristics that distinguish it from the well-studied media recommendation problem. The demand for items is a combined effect of form utility and time utility, i.e., a product must both be intrinsically appealing to a consumer and the time must be right for purchase. In particular for durable goods, time utility is...

By assuming that group buying websites offer consumers an opportunity to gain consumption value from experiential products with potential risks, a theoretical model was proposed to explore the factors affecting buyers’ purchase intentions. In this model, trust, price consciousness and conformity behavior were viewed as antecedents of risks. A study of 164 responses found that the purchase inten...

The influence of Electronic Word of Mouth (eWOM) on consumers` purchase intentions has been known for a long time. However, eWOM has gained a new dimension with the advent of social media. Before this new phenomenon, people were able to talk with anonymous people on the Internet. Social media enable people to talk with friends and acquaintances, on the Internet. This new way of eWOM might be mo...

Companies today have to adopt strategies that embrace both a closer reaction to the customers’ needs and efficiency. Mass customisation meets this challenge by offering individually customised goods and services with mass production efficiency. According to a number of recent surveys, there is evidence for the increasing importance of this strategy in various industries. But what do the custome...

Background. Nowadays, One of the factors affecting the social network advertising is the numbers or frequencies of sending an advertisement.  Objectives. the objective of this study was to investigate the role of the Target Audience Rating Point factor in social network advertising in brand awareness and purchase intention of sport brands. Methods. This quasi-experimental study was conducted ...

consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. this study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. consequently, this study attempts to provide insights into how brand image, consumer ethnoce...

A digital consumer’s purchase journey, referred to as the path to purchase, is non-linear and heterogeneous. Despite a strong interest in this concept, there are few published approaches to empirically extract consumers’ path to purchase (in terms of a sequence of different types of activities leading to purchase), especially in settings where consumers engage in multiple simultaneous activitie...

The use of contingent valuation (CV) methods to estimate benefits has become increasingly common in project analysis. Ever since the NOAA Blue Ribbon Panel Report in 1993 (NOAA, 1993) recommended the use of the referendum form of CV, it seems to have become the method of choice in practical settings. Referendum-type questions are thought to be easier to answer than the open-ended variety. But t...