Crowdsourcing and human computation are being employed in sophisticated projects that require the solution of a heterogeneous set of tasks. We explore the challenge of composing or hiring an effective team from an available pool of applicants for performing tasks required for such projects on an ongoing basis. How can one optimally spend budget to learn the expertise of workers as part of recru...

In this paper, we explore a new paradigm for data management in which a third party service provider hosts ”database as a service” providing its customers seamless mechanisms to create, store, and access their databases at the host site. Such a model alleviates the need for organizations to purchase expensive hardware and software, deal with software upgrades, and hire professionals for adminis...

The aggregate welfare measure for a change in the provision of a public good derived from a contingent valuation (CV) survey will be higher if the same elicited mean willingness to pay (WTP) is added up over individuals rather than households. A trivial fact, however, once respondents are part of multi-person households, it becomes almost impossible to elicit an “uncontaminated” WTP measure tha...

On the basis of a low probability insurance experiment with substantial money on the line, we demonstrate that concern is an important driver of willingness to pay (WTP) for insurance when there is ambiguity surrounding the estimate. Concern still plays an important role when probabilities are given precisely. This finding explains why some individuals pay too much and others little for insuran...

Social Media Influencer Marketing or KOL (Key Opinion Leader) is a promotional tool for brand to hire the services of well-known celebrities community leaders promote their products and services. The influence influencers on purchasing decisions today enormous. So in this case research aims see effect relationship between variables purchase intention with influencer object being Natasha Surya a...