OBJECTIVE Because free sample of prescription medications have been shown to influence prescribing habits of physicians, we sought to discern if promotional efforts of a retail pharmacy influenced prescriptions filled in our county after a free antibiotic program was initiated. METHODS Retrospective analysis of prescription antibiotics filled throughout the county was performed. Prescriptions...

This paper presents an approach for detecting promotional content in Wikipedia. By incorporating stylometric features, including features based on n-gram and PCFG language models, we demonstrate improved accuracy at identifying promotional articles, compared to using only lexical information and metafeatures.

C rooms, recommendation sites, and customer review sections allow consumers to overcome geographic boundaries and to communicate based on mutual interests. However, marketers also have incentives to supply promotional chat or reviews in order to influence the consumers’ evaluation of their products. Moreover, firms can disguise their promotion as consumer recommendations due to the anonymity af...

Monads, proposed by Moggi [16] of their use in structuring denotational descriptions and then popularized by Wadler[21], are becoming an increasingly important tool for structural functional programming[8, 10, 11]. The reason is that monads provide a uniform framework for describing a wide range of programming language features including, for example, state, I/O, continuations, exceptions, pars...

This paper reports on the design and the effectiveness of a five-minute IS promotional talk that is used in one of the leading Australian universities to promote IS courses to existing accounting students. In particular, this paper explains in details the elements that were employed by the promotional talk to stimulate accounting students’ interest in IS courses and shaping their perception tow...

Tobacco industry advertising and promotional efforts often are aimed directly toward the sale of industry products. However, corporate public relations activities also can have an important impact on the public images of and attitudes toward individual tobacco companies. This chapter examines the nature and potential impact of such efforts, including n Corporate sponsorship of events and organi...