Fear of missing out (FOMO) can be defined as an individual’s pervasive apprehension that others might having rewarding experienc­es from which one is absent. considered to arise deficits in one’s need satisfaction and, considering the fact pur­chasing behaviour generally driven by various needs and wants, usage FOMO-based appeals holds potential amplify effectiveness those appeals, overall prom...

Present study mainly aims at exploring the various factors that influences consumer buying behavior and purchase decision and to identify the various promotional activities used by the sellers in order to motivate the consumer buying behavior and purchase decision. This study consists of Indian cosmetic industry. It is one of the fastest growing industries in India. Cosmetics are mixtures of su...

The Internet Movie Database (IMDb) is one of the mostvisited websites in the world and the premier source for information on films. Similar to Wikipedia, much of IMDb’s information is user contributed. IMDb also allows users to voice their opinion on the quality of films through voting. We investigate whether there is a connection between user voting data and economic film characteristics. We p...

The assessment of promotional sales with models constructed by machine learning techniques is arousing interest due, among other reasons, to the current economic situation leading to a more complex environment of simultaneous and concurrent promotional activities. An operative model diagnosis procedure was previously proposed in the companion paper, which can be readily used both for agile deci...

OBJECTIVE To identify what features of social media - promotional messaging or peer networks - can increase physical activity. METHOD A 13-week social media-based exercise program was conducted at a large Northeastern university in Philadelphia, PA. In a randomized controlled trial, 217 graduate students from the University were randomized to three conditions: a control condition with a basic...

Sales and marketing is the indispensable department of an organization which leads to generation revenue building customer relationship. Marketing process finding potential customers sales converting those into real customers. Hence, it imperative that go hand in hand. Developing strategies needs proper market research can cover relevant pointers like demographics, culture, spending power, inco...