114. Case Mix Index Predicts Healthcare Facility Onset Clostridium difficile Infection (CDI) Reported to the National Healthcare Safety Network (NHSN) Nicola D. Thompson, PhD, MSc; Jonathan R. Edwards, MStat; Maggie Dudeck, MPH, CPH; Scott Fridkin, MD; Shelley S. Magill, MD, PhD; Centers for Disease Control and Prevention, Atlanta, GA; Division of Healthcare Quality Promotion, Centers for Disea...

The aim of the paper is to investigate the factors influence the price decision, selection of distribution channels by the SSI. In the era of globalization small manufacturers are facing lot of problem in area of marketing mix such as product planning and positioning, pricing and distribution issues. The entrepreneur’s perception relating to these various issues have been highlighted in this pa...

Much research has focused on how consumers and competitors respond to short-term changes in advertising and promotion. In contrast, the authors use Procter & Gamble's (P&G's) value pricing strategy as an opportunity to study consumer and competitor response to a major, sustained change in marketing-mix strategy. They compile data across 24 categories in which P&G has a significant market share,...

In 2005, Chekitan Dev and Don Schultz introduced the customer focused marketing mix (SIVA) in Marketing Management. SIVA was presented as an alternative approach to McCarthy’s classic business orientated marketing mix popularly known as the 4Ps. SIVA and 4Ps are presented here as a complementary mechanisms to shape marketing practice through considering the needs of the customer within the cons...

the purpose of this study was to evaluate sport marketing mix factor and its seven components (production, price, promotion, place, public relations, people and physical evidence) in football premier league from the viewpoint of managers of physical education organization and football federation of islamic republic of iran. for this purpose, a researcher-made questionnaire (cronbach's alph...

Promotion mix is one way that can be done by the company to market a product or service. With promotion mix, consumers find out information about tourist destination. One of destinations carry promotional activities M-Bloc Space Jakarta area. The purpose this study was determine effect scatter on decision visit in New Normal Era. operational definition variables used Promotional Mix which consi...

the purpose of this paper is to investigate the role of salespromotion mix elements and crm on brand equity dimensions andalso how these dimensions are inter-related. regarding researchmethods, this study is a descriptive survey. the population of thisstudy was selected from consumers of food industry and detergent andhealth care industry. to collect the data, 240 questioners weredistributed .t...

Companies spend millions of dollars on advertising to boost a brand’s image, while simultaneously spending millions of dollars on promotion that calls attention to price and erodes brand equity. This situation arises because both advertising and promotion are necessary to compete effectively in dynamic markets. Consequently, brand managers need to account for interactions between marketing acti...