The aim of this paper was investigating the effects of organic knowledge, perceived consequences, subjective norms,price, and green trust, perceived consumer effectiveness, availability, relative advantage, and organic purchase intention on organic purchase behavior among Iranian consumers as the consumers in a developing country.The survey questionnaire was administered to the customers of lar...

This study explores post-recovery satisfaction and post-purchase intentions with service recovery of online shopping customers from the perspectives on perceived justice and emotions based on twenty scenarios that combine five service failures and four recoveries. Analytical results indicating that in addition to enhancing post-purchase intentions and post-recovery satisfaction among customers,...

e examine the ability of customer ratings of pre-purchase and post-purchase service to explain price variations in the online book market. In addition , we test whether market leaders leverage their branding advantage by charging higher prices. E-tailer prices were modeled using a market basket of identical books whose posted prices were sampled repeatedly over a 4-month period. Contrary to exp...

Social media tools have emerged as an imperative source of information for customers. However, the relationship between volume on social and consumer choice quality remains blurred in literature. The study sought to examine overload product quality, how influences post-purchase dissonance. employed a positivist research paradigm explanatory design various constructs. Using purposive sampling me...

Information foraging theory provides a theoretical perspective for the study of different online consumer purchase behaviors that need to be understood to support a sound basis for the measurement of business value of the design of Web-based applications. In this chapter, we examine the extent to which online consumer purchases are effectively supported through systems design choices in Web-bas...

Virtual worlds, e.g. World of Warcraft (WoW) and RuneScape — have demonstrated huge economic potential. However, little empirical research has been conducted into players’ purchase behavior in virtual worlds. This research was designed to help gain a better understanding of factors influencing purchase behavior in virtual worlds by empirically developing and testing a conceptual model of purcha...

In this paper, the authors suggest that the effects of the decision environment on consumers’ relative regret over an action hinder purchase behavior. They demonstrate that different augmentations of the purchase environment that manipulate the ease of avoiding choice (e.g., reducing consumers’ ability to defer choice) can increase purchase behavior. They further demonstrate that the influences...