Political parties in developed democracies have undergone deep inner transformation processes brought about by changes voting behaviour of their electorates, fragmentation media landscape, and technological revolution. Such caused that the topic political party has become a central focus current science research. However, only few works addressed specific aspects these far-reaching transformati...

Purpose – Social network sites have been widely adopted by politicians in the last election campaigns. To increase the effectiveness of these campaigns the potential electorate is to be identified, as targeted ads are much more effective than non-targeted ads. Therefore, the purpose of this paper is to propose and implement a new methodology for automatic prediction of political orientation of ...

Political marketing is a fundamental part of political life. Presidents and prime ministers; politicians and parties; government departments and councils all use marketing in their pursuit of political goals. Political marketing also attracts public attention and debate. It has become the focus of many movies over the years such as Nayak, Satyagraha, Rajneeti which cover strategy, branding, pos...

This paper discussed the discursive strategies in selected political rally campaigns of the 2011 elections in Southwestern Nigeria with a view to revealing the dynamics of political persuasion and mobilization in contemporary natural political communication in Nigeria. The data for the study were obtained from two political rallies in each of the six Southwestern states in Nigeria, making a tot...

United States (2008) there has been exponential growth in the use of the Internet in candidates' strategies. In general, all the expectations concerning the potential of this new medium in election campaigns have been confirmed and everything suggests that we are immersed in a process of continually discovering new uses on the part of political parties and society at large. The characteristics ...

Concern that donations to political campaigns secure preferential treatment from policy makers has long occupied judges, scholars, and the public. However, the effects of contributions on policy makers’ behavior are notoriously difficult to assess. We present the first randomized field experiment on the topic. The experiment focuses on whether contributions facilitate access to influential poli...

T research on political campaigns has focused on the positioning of parties and not on how parties communicate with the electorate. We construct a model where two parties fund both the “creative” and “media” elements of political advertising and examine how campaign budgets affect advertising strategies in the context of a political campaign. Our key finding is that tight campaign limits stimul...