نتایج جستجو برای: persuasion involvement
تعداد نتایج: 160405 فیلتر نتایج به سال:
This article presents two studies examining the effects of disclosing online native advertising (i.e., sponsored content in blogs) on people’s brand attitude and purchase intentions. To investigate the mechanisms underlying these effects, we integrated resistance theories with the persuasion knowledge model. We theorize that disclosures activate people’s persuasion knowledge, which in turn evok...
As more and more online stores are providing customers with overwhelming information while the companies still faces the problem of turning browsers into actual buyers, the online recommender systems have been adopted to facilitate product search and personalized recommendations. The study will compare the persuasiveness of two different online recommender systems and the influence of product i...
What are the value and form of optimal persuasion when information can be generated only slowly? We study this question in a dynamic model which 'sender' provides public over time subject to graduality constraint, decision-maker takes an action each period. Using novel 'viscosity' programming principle, we characterise sender's equilibrium function provision. show that constraint inhibits provi...
This chapter1 reviews formal dialogue systems for persuasion. In persuasion dialogues two or more participants try to resolve a conflict of opinion, each trying to persuade the other participants to adopt their point of view. Dialogue systems for persuasion regulate how such dialogues can be conducted and what their outcome is. Good dialogue systems ensure that conflicts of view can be resolved...
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