As heavy media users, adolescents are frequently exposed to embedded advertising formats such as brand placements. Because this may lead to unwitting persuasion, regulations prescribe disclosure of brand placements. This study aimed to increase our understanding of the effects of disclosing television brand placements and disclosure duration on adolescents' persuasion knowledge (i.e., recogniti...

Media outlets sometimes incorporate ideological content into their programming. Such content may simply be a form of product variety, but it may also be due to media outlet owners who are willing to sacrifice some profit in order to engage in ideological persuasion. In this paper, we assume the existence of such owners, and we compare the amount and type of persuasion that will occur under two ...

Existing works on detecting persuasion in text make use of lexical features for detecting persuasive tactics, without taking advantage of the possible structures inherent in the tactics used. In this paper, we propose a multi-class classification, unsupervised domain-independent model for detecting the type of persuasion used in text, that makes use of the sentence structure inherent in the dif...

The present review focuses on how power—as a perception regarding the self, the source of the message, or the message itself—affects persuasion. Contemporary findings suggest that perceived power can increase or decrease persuasion depending on the circumstances and thus might result in both short-term and long-term consequences for behavior. Given that perceptions of power can produce differen...

the present research aimed to examine the arguments and persuasion in the poems attributed to imam hussein's:therefore his word started to speak of the literal and idiomatic meaning of persuasion and has become increasingly important to discussion and study of  reasoning and persuasion in poems and its performance. it also to been studied main issues , in which attempts to accompany the au...