Abstract The purpose of this paper is to analyze how corporate image may mediate the effects cause-related marketing on consumer behavior, aiming expand existing literature in field social responsibility. Altruism was used as a moderator proposed relationships. conceptual model presents 7 hypotheses, and testing based sample 463 valid respondents from Brazil Portugal. Data collected through an ...

Sexuality and violence in the media have received significant attention by the researchers in communication studies. Unlike the extant literature, this research considers these phenomena as marketing instruments used by the mass media and approaches them from business ethics perspective. It aims at determining whether the use of sexuality and violence by the media institutions is ethical accord...

This descriptive cross sectional census study identified the perceptions of Extension and Outreach employees of Iowa State University in the United States about job autonomy and control after two years of a major restructuring. Employees perceived autonomy and control over expressing views and ideas about their work and spending time on the job but perceived little influence over budget allocat...

value creation as an essential concept of value-based marketing has not been studied in iran commercial banks with no native measuring scale. this study aimed at develops a native scale for measuring value creation and the measures index’s amount in iran commercial banks. accordingly as a result of theoretical and exploratory studies a comprehensive scale was developed which shows dimensions of...

Guilt is an important social and moral emotion. In addition to feeling unpleasant, guilt is metaphorically described as a "weight on one's conscience." Evidence from the field of embodied cognition suggests that abstract metaphors may be grounded in bodily experiences, but no prior research has examined the embodiment of guilt. Across four studies we examine whether i) unethical acts increase s...

Understanding consumer psychological characteristics and their impact on consumer behavior is an important foundation for business marketing strategies. Self-perceived age has a great impact on older consumers' behavior. This article defines the gray market in China, investigates the factors that affect the differences between older consumers' self-perceived age and life age, and analyzes the i...

Companies can communicate marketing messages by a range of methods, including advertising, publicity, personal selling, public relations, direct marketing, sales promotions, sponsorships, packaging and branding. Each of these marketing communication elements has unique features that directly influence the role and function they could perform in Integrated Marketing Communication (IMC) strategie...

The Effect of Economic and Relational Direct Marketing Communication on Buying Behavior in B2B Markets BY Kihyun Kim April 13, 2016 Committee Chair: Dr. V. Kumar Major Academic Unit: Marketing Business to Business (B2B) firms spend significant resources managing close relationships with their customers, yet there is limited understanding of how the customers perceive the relationship based on t...

marketing literature reveals that perceived value is always considered to be of paramount importance when consumers purchase a product. in order to form a positive attitude towards green products resulting from a higher perceived value, the products proclaimed as green should incorporate the worth which consumers value the most while purchasing. the present study investigates whether there is a...

It is widely accepted that many social and health problems have underlying behavioral causes. Because these problems are rooted in human behavior, solutions to deal with them also lie in human behavior. This paper examines ways of integrating customer engagement in social programs to influence and initiate behavior change effectively with a special focus on youth. This work followed a theoretic...