In this paper, a fuzzy expert system-based Knowledge Sharing Trust Level(KSTL) measurement adoption model is presented. The KSTL was modeled using four input variables, developed from Technology Acceptance Model constructs namely; Perceived Trust Towards Competence, Perceived Trust Towards Benevolence, Perceived Trust Barrier for Sharing, External Cue Towards Trust to determine KSTL. A KSTL-fuz...

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Instagram, a prominent social networking site, has become a popular online shopping platform among young people. In this study, we have attempted to understand what drives people to purchase in virtual stores on Instagram. Specifically, we built upon the integrative framework of trust and identified three groups of factors explaining consumer trust in Instagram stores: trustworthiness of Instag...

The study integrates technological factors (web quality: system quality, information quality, and service quality) and social quality factors (perceived benefit, perceived interactivity and perceived trust) to explore the ECommerce model of health websites. The findings show that technological factors have all significantly positive effect on social psychological factors. This study also confir...

BACKGROUND Whether information sources influence health protective behaviours during influenza pandemics or other emerging infectious disease epidemics is uncertain. METHODOLOGY Data from cross-sectional telephone interviews of 1,001 Hong Kong adults in June, 2009 were tested against theory and data-derived hypothesized associations between trust in (formal/informal) information, understandin...

The main objective of this paper is to comprehend that exists between consumer values and perceived website attitude and consequences. 482 experienced Internet users of B2C online shopping in Taiwan. Empirical results indicated that both consumer values positively influenced on perceived trust and both negatively influenced on perceived risk of the website. For consequent variables, perceived t...

In this study we use Politeness Theory to understand the trust violation and restoration process. The study examines the role of CEO gender, perceived CEO status, and response type (apology vs. denial) on restored trust and trusting beliefs in the case of an insider data breach incident. The data were collected using a scenario based experiment from students studying in a Midwestern University....

in general, productivity is gaining maximum profit from manpower, equipments, time, place, and son on in order to enhance social welfare. without doubt, promoting productivity at individual, group, and organizational levels depends on different factors. this research is about to find a model to recognize influencing factors on workers’ productivity in the mst group, and to show relationships am...