Journalism is considered as the act of collecting, preparing, compiling, changing, and conveying or disseminating news to general public through certain media channels. As web time appeared, newscasting faced new difficulties. Rushing at a unique pace, different editorial standards, for example, confirmation entered stage redefinition. Another test emergence content assertiveness that puts broa...

Introduction The purpose of this paper is to investigate how the culture a nation influences online corporate communication, focusing on assessment culturability business websites. Although Internet constitutes global phenomenon, cultural filters influence its use at local level, ultimately determining more or less favorable attitude toward given website. Understanding and analysing adaptation ...

New media, e.g. the internet, are no longer just the playground for “online-freaks”, firms have recognized the chances offered by online communication. An empirical study, conducted by the LudwigMaximilians-University of Munich, Germany, reveals that service industries (mainly financial service providers) regard online advertising as very important (Schwaiger 1998). When asked about future impo...

This chapter examines the defining linguistic innovations and social motivations for one of the most popular modes of computer mediated communication: the online chat. Due to its nature of being largely synchronous, anonymous, and mainly text-based, online chat offers a social interactional environment where people can experience the feeling of making new friends or acquaintances, psychological...