a r t i c l e i n f o Keywords: New product development Open innovation Media richness Knowledge exchange Interorganizational communication In new product development (NPD), the buyer–supplier relationship is changing. Suppliers are becoming an integral part of the design team. This study investigates the effectiveness of computer-mediated and face-to-face communication channels on knowledge ex...

Firms are experimenting with numerous different best practices in order to improve the timeliness and effectiveness of their new product development (NPD) process. This paper examines how widely adopted certain best practices are, if the adoptions show any pattern in terms of being simultaneously adopted within organizations, and what impact these best practices have on NPD performance. The mai...

Malaysian manufacturing firms are interested in New Product Development (NPD) methods, due to the fact that they are competitive tools for survival. The purpose of the present study is to investigate NPD practices in Malaysia, in particular the outsourcing of NPD and the organizing of NPD. We achieved our objectives by conducting a survey of 72 companies in the automotive, chemical, and electri...

new product development (npd) is described in the literature as the transformation of a market opportunity into a product available for sale [ ]. in the automotive industry, within the context of iso/ts (the automotive quality management system international standard), consists of three main phases such as planning, implementation and sales. there are also five sub phases called “planning”, “pr...

New product development (NPD) is described in the literature as the transformation of a market opportunity into a product available for sale [ ]. In the automotive industry, within the context of ISO/TS (the automotive quality management system international standard), consists of Three main phases such as planning, Implementation and sales. There are also five sub phases called “Plan...

in future, the main cause of competitive advantage for companies is successful new product development. in recent 30 years, many researches have done about efficiency of npd process and many various models have been developed to systematize these processes. in the npd process, great amount of organizational knowledge will be created, stored, retrieved and used. therefore, many researchers presu...

Developing new products efficiently complying with resource constraints is a key success factor in today’s marketplace. However, unpredictable incidents occur during new product development (NPD) processes, which often cause resources and schedule overruns. Traditional project management tools lack of efficient and effective methods to solve these problems and challenges. This study applies the...

Success in new product development (NPD) execution has become ever more critical today due to the global competitive pressure and rapid changing technologies. Innovation is not a competitive advantage until a company can successfully commercialize it via new product introduction. Universities and professional training of NPD normally focus broadly on the marketing, operational, and process aspe...

P architecture and organizational communication play significant roles in complex product development efforts. By using networks to characterize both product structure and communication patterns, we examine the impact of mismatches between these on new product development (NPD) performance. Specifically, we study the vehicle development process of a major auto company and use vehicle quality (w...

Purpose: This study tries to examine how a company utilizes knowledge integration mechanisms (KIMs) to achieve the success of product innovation in a new product development (NPD)