BACKGROUND Considerable debate surrounds the influence media have on first-time pregnant women. Much of the academic literature discusses the influence of (reality) television, which often portrays birth as risky, dramatic and painful and there is evidence that this has a negative effect on childbirth in society, through the increasing anticipation of negative outcomes. It is suggested that wom...

AIMS To explore nursing students' perceptions of how their profession is portrayed on medical television programmes. BACKGROUND Recruitment and retention in nursing have been linked to the image of the profession in society. Images of nursing in popular media frequently draw on stereotypes that may damage the appeal of nursing for potential students and denigrate the value and status of the p...

OBJECTIVE There is increasing evidence that youth exposure to sexual content on television shapes sexual attitudes and behavior in a manner that may influence reproductive health outcomes. To our knowledge, no previous work has empirically examined associations between exposure to television sexual content and adolescent pregnancy. METHODS Data from a national longitudinal survey of teens (12...

By the mid 1980s, prime time television contained frequent portrayals of females in traditionally male occupations such as lawyer, police officer, and private detective. To determine whether young people's gender schemas about such occupations have been affected by these portrayals, fifth and sixth grade students were questioned about stereotypically feminine and masculine occupations they enco...

regular physical activity. A person who lives a sedentary lifestyle may colloquially be known as a slob or couch potato. It is commonly found in both the developed and developing world. Sedentary activities include sitting, reading, watching television, playing video games, and computer use for much of the day with little or no vigorous physical exercise. A sedentary lifestyle can contribute to...

television is being seen and heard increasingly in many homes. its effects on health of youth and pollution of the mind are of considerable interest, research and concern. the review of the two most popular daily newspapers of iran revealed alarming examples of violence in children imitating the aggressive acts of the television scene. since children are more vulnerable than adults, parents sho...

How often do the news media cover the advertising of political candidates? And how do the characteristics of the news outlet, the media market, the race and the advertisements themselves influence the extent to which this ad amplification takes place? Examining Senate and gubernatorial campaign coverage by several newspapers and local television stations in five Midwestern states in 2006, we fi...

BACKGROUND Exposure of young people to alcohol advertising is a risk factor for underage drinking. This study assessed youth exposure to television alcohol advertising in the UK, the Netherlands and Germany, from December 2010 to May 2011. METHODS A negative binomial regression model predicted number of alcohol advertisements from the proportion of the television viewership in each age group....

Television advertising revenues are falling after years of growth due, in part, to digital video recorder proliferation. We consider the television network‟s problem of how optimally to select, price, and order advertisements in order to maximize audience value. We propose that television networks should shift from managing and selling time to managing and selling viewer attention in order to e...

This statement describes the possible negative health effects of television viewing on children and adolescents, such as violent or aggressive behavior, substance use, sexual activity, obesity, poor body image, and decreased school performance. In addition to the television ratings system and the v-chip (electronic device to block programming), media education is an effective approach to mitiga...