"It all started with the doubt (perhaps exaggerated) that the Gods do not know how to talk". The author presents the situation and tendencies in contemporary mythological research. The article starts out from the mythos-logos antithesis and from the twofold conception of the myth as both a fabricated and a sacred story. The allopersonages as characters of different names, who function as marker...

Share feedback about the accessibility of this item. Description The islands of Britain have been a crossroads of gods, heroes, and kings-those of flesh as well as those of myth-for thousands of years. Successive waves of invasion brought distinctive legends, rites, and beliefs. The ancient Celts displaced earlier indigenous peoples, only to find themselves displaced in turn by the Romans, who ...

development of new markets and products. As globalization shrinks the world marketplace, corporations are forced to seek both new customers and products to sell. Commodification is the process of transforming objects, ideas and even people into merchandise. The recent growth of the World Wide Web has caught the attention of the corporate world, and they are attempting to convert a free-share-ba...