This study aimed to identify the types of figurative language used in poems about COVID-19 and explain messages these poems. research was conducted by using descriptive qualitative methods. The data were taken from five on Internet. analyzed Leech’s theory Nurgiyantoro’s meanings language. There eight found poems: metaphor (14.5 %), personification (13.3 simile (16.9%), hyperbole (13.3%), irony...

Nowadays the omnipresence of advertisements, and necessity conscious subconscious mental interpretation their hidden messages, can hardly be overlooked. In present article, authors attempt to provide additional evidence for role multimodal metaphor, metonymy, conceptual blending in cognitive mechanisms involved understanding and/or correct printed non-commercial advertisements overall communica...

Categories are not invariant. This paper attempts to explore the dynamic nature of semantic category, in particular, that of fashion language, based on the cognitive theory of Dawkins’ memetics, a new theory of cultural evolution. Semantic attributes of linguistic memes decrease or proliferate in replication and spreading, which involves a dynamic development of semantic category. More specific...

The heading figurative language subsumes multiple phenomena that can be used to perform most linguistic functions including predication, modification, and reference. Figurative language can tap into conceptual and linguistic knowledge (as in the case of idioms, metaphor, and some metonymies) as well as evoke pragmatic factors in interpretation (as in indirect speech acts, humor, irony, or sarca...