نتایج جستجو برای: medical marketing
تعداد نتایج: 644785 فیلتر نتایج به سال:
Background and Aim: Libraries need strategies, such as marketing, to provide services to patrons. The purpose of this research is to compare the components of marketing in academic libraries of Tehran University of Medical Sciences (TUMS) and Shahid Beheshti University of Medical Sciences (SBUMS) based on the 7ps Marketing Mix Model. Materials and Methods: This is a cross-sectional, comparativ...
BACKGROUND Policy discussions concerning pharmaceutical promotion often assume that small promotional items are unlikely to influence prescribing behavior. Our experiment measures whether exposure to these items results in more favorable attitudes toward marketed products and whether policies that restrict pharmaceutical marketing mitigate this effect. METHODS This is a randomized controlled ...
BACKGROUND Last this year in this journal, Barbour and colleagues reported a study of "marketing trials" in leading medical journals (Trials 2016;17:31). In this commentary I discuss their research, describe new analyses of the study cohort and consider measures to address marketing within academic medical literature. DISCUSSION Barbour et al. sought to identify a subgroup of "marketing trial...
Introduction: The mixed marketing is an important issue in healthcare sector and is essential to healthcare provider organizations for survival in the contemporary era to have more market shares, revenue and to increase customer service efficiency and effectiveness. The purpose of this article to provide a practical model of the factors influencing the marketing mix in the health care services ...
Background: Patient informed choice improves medical services through creating competition among healthcare providers. Understanding patients’ expectations helps providers meet patients’ needs accordingly. This study aimed to determine factors affecting patient choice of a specialist physician in Tehran, Iran. Methods: A valid and reliable questionnaire based on 10P marketing mix...
This paper examines the impact and interrelationships between direct-to-consumer (DTC) and physician-oriented marketing on the sales composition of the prescription (Rx) and over-the-counter (OTC) versions of antiulcer and heartburn medications. To understand better the implications for competition of the 1997 Food and Drug Administration’s policies regarding DTC marketing, as well as recent Rx...
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