In evaluating the performance of electronic marketplaces, research has focussed on the impact of factors such as IT, marketplace process design and competition. However, such research has neglected the impact of ownership upon electronic marketplace performance. This paper explores the issue of electronic marketplace ownership and contributes to the literature by revealing four distinct aspects...

A rich theory literature predicts mixed strategies in posted prices due to standard price discrimination, search frictions, and various other rationales. While typically interpreted as implying occasional sales or price dispersion, online marketplaces enable a firm to truly use randomization as a tool in pricing, and so such behavior should be expected to arise in online settings. We investigat...

Despite the unprecedented growth of Internet based E Commerce in recent years, the rate of penetration in developing countries such as India is lower. Among several factors responsible for this, the poor state of infrastructure and low levels of online trust stand out significantly. Infrastructure issues have caught the attention of the business and policy makers but not the trust issues. This ...

A horizontal marketplace provides value to participants by enabling each stakeholder to focus on competencies and reduce investments in non–essential components that can be more efficiently supplied by other market participants. The paper discusses how the Virtual Enterprise business model can formalize and support the e-learning market change from a proprietary and vertical approach towards a ...

Rapid developments in e-commerce and e-technology have accelerated intra-business and inter-business online transactions during recent years. Following an empirical survey, critical factors influencing a firm‟s willingness to use an e-marketplace are identified via a pre-joining, decision to join, and post-joining research structure. The differences between companies participating and not-parti...

Despite the inherent risk arising from separating buyers and sellers, networked online marketplaces are proliferating. We describe how online auction marketplaces take advantage of institutional structures to build buyer trust in auction sellers, mitigate risk, increase satisfaction, and promote transaction intentions. It is hypothesized, based on institutional trust (Zucker 1986), that buyer t...

E-marketplaces present a business-to-business (B2B) trading environment in which firms can benefit from increased choice among trading partners, and other efficiencies gained through electronic trading. B2B e-marketplaces have only recently emerged in New Zealand; however, there is already doubt whether predicted benefits are being realized. This study draws on the Tornatzky and Fleischer (1990...

Thirty billion dollars of trade was carried out using on line auctions in 2001 alone. As suggested by the title, the aim of this track was to bring together leading theoreticians and practitioners in online marketplaces to discuss two complementary issues: the theory and practice of online auctions for the general problem of resource or task allocation in domains such as supply chains. In parti...

Although pricing strategy in marketing is a crucial issue, there islittle literatureon the relationship between pricing and sellers’ reputation based on dynamic pricing data. Using data on Taobao.com, we compare pricing behaviors of two types of sellers, business sellers (T-Mall sellers) which have higher reputation and individual sellers (Tao sellers) which have relatively lower reputation. We...

This paper reports on a 2.5-year case study of the North American utility industry’s effort to create a business-to-business (B2B) electronic marketplace (e-marketplace)--Pegasus. The utilities formed Pegasus in order to improve utility industry procurement practices by better integrating all aspects of the supply chain. The paper discusses the e-marketplace, evolving strategies, technology and...