Social software applications such as wikis, blogs or social networks are being increasingly applied in rms. These applications can be used for external communication as well as knowledge management enabling rms to access internal and external knowledge. Firms can optimize customer relationship management, marketing and market research as well as project management and product development result...

This paper examines institutional research productivity across two sets of journals – Hult et al. (1997) and Polonsky and Whitelaw (2006), based on institutions’ Carnegie Foundation Classification, funding type (private or public) and whether institutions’ offer PhD’s in marketing. It is identified that while Research Intensive institutions publish more than other types of organizations across ...

This paper develops a tractable theoretical framework for analyzing the substitutability between different advertising media, the extent of marketing spillovers in the market, the allocative efficiency of advertising spending, and the sources of total advertising productivity and sales growth. Maintaining the separability assumption between sales and production technology, the proposed methodol...

Although India possesses the large volume of livestock, their productivity is abysmally low at global level. India, with its wide variation in geo-ecological parameters, elucidates a high variation in the productivity of its livestock, among regions. The compound growth rate of livestock productivity was worked out for the Southern Peninsular state of India, Tamil Nadu. The average productivity...

This study focuses on the influence intellectual capital has on employees’ perceptions as related to both company investments and productivity levels. The data was obtained from 440 employees at 13 Portuguese companies. Both ANOVA and Regression Analysis were conducted in order to understand the impact three Intellectual Capital Scale components have on perceptions of investment and organizatio...

The Aldrich Archive is a collection of technical and marketing material covering the period from 1977 to 2000; the physical documents are in the process of being digitised and made available on the internet. The Aldrich Archive includes contemporaneous case studies of end-user computer systems that were used for marketing purposes. This paper analyses these case studies of innovative informatio...

Agriculture is an important engine of growth and poverty reduction in much of Africa, Nigeria inclusive. But the sector is underperforming in part because women, who are often crucial resource in agriculture and rural economy, face constraints that reduce their productivity. An understanding of these constraints is a prerequisite to devising policies to improve agricultural production and produ...

As international competition intensifies, more and more organizations are finding themselves under the mounting pressure to improve productivity and marketing strategy. Decision making is considered as one of the important factor in this task. The emphasis is mostly given towards the use of IT for individual functions. However, in the last few years, there has been an increasing recognition of ...