This study examines the impact of specific firm characteristics, environmental characteristics and marketing mix strategy on export marketing performance. Data were gathered via a mail survey of firms exporting from Queensland, Australia. The results indicate that firm characteristics and environmental characteristics impact significantly on both overall performance and marketing mix strategy a...

this study analyzed the performance of cabbage marketing in abia state, nigeria. specifically the study sought to: describe socio-economic characteristics of cabbage marketers; identify marketing channels of cabbage; determine marketing cost components of cabbage marketers; determine marketing margins, market share and marketing efficiency of cabbage marketers; and determine socio-economic fact...

Research to date looking at marketing capabilities is limited to varied types of capabilities in general. The purpose of the study is to comprehend marketing capabilities from operational perspective and to explore its role in enhancing competitive advantage and business performance. The paper draws upon the extant literature to present a series of research propositions relating to marketing ca...

according to capabilities-based theory, companies can achieve competitive advantage through capabilities such as marketing capability which resulted in the lead in identifying customer needs and understanding the factors influencing their behavior. in this regard, it is important knowing that electronic marketing as innovative technology-based activity how much can moderate the impact of market...

With the advent of the RQF quality assessment exercise in Australia and similar exercises being undertaken in New Zealand and elsewhere, assessing research performance is now a topic of major importance to marketing academics. Using publicly available information on Google Scholar and the freely available Publish or Perish software system, this paper presents an overview of the research perform...

Year after year, managers strive to improve their sales performance in mature markets. Marketing research should therefore provide a dynamic understanding of the conditions for performance growth and of the role marketing actions play in this process. This paper analyzes how strategic windows of performance change alternate with long periods of performance stability. The proposed framework comb...

small and medium enterprises (smes) have distinctive characteristics that differentiate them from their larger counterparts. one of these characteristics is marketing; poor marketing skills in smes would lead to low performance and, in extreme cases, to failure. therefore, adopting a marketing strategy based on small business analysis is the fundamental requirement of any successful sme. the te...

this study examined the effect of organizational innovation on market innovation and innovation performance. the aim of the present study is to provide a model of organizational marketing performance considering the independent variables, market performance and the intermediary variables of organizational innovation and innovation performance. the questionnaire was designed based on literature ...