نتایج جستجو برای: marketing innovation is directly related to sustainable competitive advantage

تعداد نتایج: 11613479  

2000
Andrea Carignani Frank Seifert

Retail banking is rapidly driven by the use of innovative technologies. This is especially true for direct brokers that rely on the fast execution of stock market transactions via electronic distribution channels. Based on the framework of the resource based view we evaluate the contribution of front-end applications, middleware systems and back-end technologies to competitive advantage of dire...

Journal: :archives of razi institute 2016
s.a.a. torabi a. alipour h. ghasemi

the purpose of this paper is to make explicit how companies in pharmaceutical sector can ensure their position in different markets by relying on a sustainable competitive advantages resulted from using a good defined marketing model. various factors are highlighted including high research and development roles and costs, hard government regulation in frame of gmp standard, market analysis tool...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه اراک - دانشکده علوم انسانی 1388

abstract the aim of this study was threefold: (1) to investigate the relationship between knowledge of semantic prosody and efl learners general language proficiency; (2) to examine the relationship between qualitative as well as quantitative knowledge of words, and (3) to compare the performance of efl learner on receptive and productive measures of semantic prosody. the study is based on a...

Introduction: Intellectual capital is a key factor in innovating, creating and maintaining competitive advantage in a knowledge-based economy. Considering intellectual capital in the academic context is necessary to create innovation and gain competitive advantage. This study aimed to investigate the relationship between intellectual capital and organizational innovation among university facult...

2013
Endang Chumaidiyah

Marketing mix related to the importance and contribution of the elements on the marketing mix that shows how these elements can provide a source of competitive advantage. Marketing mix strategy have high impact to the competitive advantage but each elements of marketing mix have different contribution. The objective of this paper is to examine the influence of the marketing mix to the competiti...

خداداد‌حسینی, سیدحمید, قلیچ‌لی, بهروز, مشبکی, اصغر,

In a knowledge- based economy, products and companies live and die on information and the most successful companies are the ones who use their intangible assets better and faster. Researches have indicated that unlike the decreasing returns of traditional resources such as land, money, machinery etc. knowledge is really a resource to improve business performance. From a strategic perspective, i...

Azarnoush Ansari Kianoosh Kianpour Sayyed Mohsen Allameh, Sharareh Ghazinour, Zohreh Nazari

Today, such organizations are successful and can continue to grow and survive in the competitive conditions that try to make use of thoughts and new ideas and identify needs and environmental opportunities and exploit to their benefit the actions that other organizations are doing in order to gain a competitive advantage and thereby, they can prevent the possible threats that will arise in the ...

A. Alipour, H. Ghasemi S.A.A. Torabi

  The purpose of this paper is to make explicit how companies in pharmaceutical sector can ensure their position in different markets by relying on a sustainable competitive advantages resulted from using a good defined marketing model. Various factors are highlighted including high research and development roles and costs, hard government regulation in frame of GMP standard, market analysis to...

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