Tourists are not all the same, they have different pictures of their ideal vacation. Tourists are heterogeneous. Market segmentation is the strategic tool to account for heterogeneity among tourists by grouping them into market segments which include members similar to each other and dissimilar to members of other segments. Both tourism researchers and tourism industry use market segmentation w...

The aim of exploring and monitoring housing-market fundamentals (prices, dwelling features, area density, residents, and so on) on a macrolocational level relates to both public and private sector policymaking. Housing market segmentation (that is, the emergence of housing submarkets), a concept with increasing relevance, is defined as the differentiation of housing in terms of the income and p...

Market segmentation is a core marketing concept that is conceptually simple to define and understand, but inherently a multi‐criteria problem that is hard to measure and computationally difficult in many aspects. This paper reviews the development of market segmentation techniques and identifies the computational issues of the applications of market segmentation. A multidimensional unified fram...