This paper examines the nature of market orientation (MO) in entrepreneurial firms and proposes a conceptual model of market firm interface appropriate to entrepreneur led firms.

Based on a feasibility analysis on the product and source market orientation of the Ailing River Drifting Scenic Spot, this article explores its product quality as well as market strategies in four aspects including product, price, promotion and place.

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Understanding and measuring determinants of bid-ask spreads is decisive to clarifying the efficiency of the microstructure of any exchange and general market liquidity. This paper examines the market microstructure of a low liquidity, market maker driven option market, the relations to the underlying securities’ market and the challenges of pricing liquidity. Comparing empirical results with pr...

WHat is a Global market? Market Threads addresses this question by empirically analyzing the world cotton market and bringing together insights from the social sciences and new directions in the study of markets. For more than a quarter of a century, a social experiment unprecedented in world history has been in progress: neoliberal market reform on a global scale. This experiment has revealed ...

personality research has approached a salient consensus step due to widespread use of individual differences, converging on five big model factors with marketing concept. this paper clarifies a market mavenism psychology concept and relates market mavens with big five factor model. market mavens are consumer which have tendency to become especially involved in the marketplace. the purpose of th...

in this research, performance of portfolios formed by use of grid strategy based on new variables (aggressive, indifference and defensive stocks) presented by rahnamaye roodposhti (1388), and traditional ones (growth, growth-value and value stocks), calculated with sharpe and treynor performance measures and tested by an active portfolio management approach to identify the portfolios by perform...