A study was carried out to compare the composition and thermal profiles of the fat component of six brands of commercial biscuits (BA, BB, BC, BD, BE & BF) with those of lard and palm oil. Extraction of fat from biscuit samples was done using petroleum ether according to the soxhlet extraction procedure. The isolated fat samples along with lard and palm oil were analyzed using gas liquid chroma...

INTRODUCTION The temperature and related shrinking kinetics of gutta-percha injected from heat guns are not known; therefore, we investigated them in this study. METHODS The temperatures of 3 different backfill gutta-percha brands extruded from 3 commercially available heat guns set to 200°C were studied. To validate the results, temperature development of 1 gutta-percha brand injected from a...

This study investigates the influence of brand information on consumer preferences by conducting an experiment testing whether the preferences of Chinese consumers towards four chocolate brands change when they are informed about the brands from the case when they are blind about the brands. The results suggest that brand information does influence Chinese consumers’ preferences for chocolate. ...

Marketers often analyze multinomial choice from a set of branded products to learn about demand. Given a set of brands to study, we analyze three reasons why choices from strict subsets of the brands can contain more statistical information about demand than choices from all the brands in the study: First, making choices from smaller subsets is easier, so it is possible to use more choice-tasks...

into effect in 2006. Further labeling changes to specify whether a food product contains any quantity of TFAs would further increase transparency of a food’s TFA content. While we agree with Mr Katarey and Ms Francis that it is possible for a product labeled zero trans fat to have close to 0.5 g of trans fat per serving, we are unaware of any published data on the distribution of TFA content fo...

This paper is the first step to an understanding of how engagement with interactive television advertisements may increase the relevancy of a brand and therefore facilitate the automatic processing of the brand’s logo (measured via the P3a) after viewing the advertisement, compared to non-interactive television ads. Event-related potentials (ERPs) and attitudes were measured in response to adve...

Background: There are many different kinds of cigarettes and tobacco available in the market. Since nicotine content of various brands of cigarettes are very variable, therefore evaluation and comparison of nicotine content of different brands of cigarettes is important. The goal of the present study was to determine and compare nicotine content of various domestic and imported cigarettes avail...

This study explores how brand-related information is integrated within a competitive environment. Specifically, we develop a structural equation model of competition between two brands, which includes each brand’s price-quality characteristics (i.e., net utility). The model simultaneously tests how the net utility of the focal and competing brands affects consumers’ attitudes, intentions, and c...

This study examined the perceptions of Chinese consumers towards global apparel brands. It investigated the preferences of Chinese consumers for foreign brands, their perceptions of intangible attributes of global apparel brands. The study used a survey questionnaire to gather information from Chinese consumers through a mall intercept method of convenience sampling. The sample wasthe consumers...