Specialised languages such as the language of economics and politics are continuously undergoing dynamic development particularly in the area of lexis which is constantly evolving to reflect a rapidly changing society. A large part of specialised language is made up of rhetorical figures. Each specialised language has its own means of persuasion, its own rhetorical devices. This study examines ...

Today, international communication has got a great significance for people around the world. Societies are more concerned with the positive and beneficial relations with other nations. It seems that the need for interrelationship with other communities is moving the world towards globalization. In such a world, 'advertising' is looked upon as a handy instrument to call for others' attention. In...

Overloaded and disinterested consumers have become skillful at screening out ads. In response, advertisers employ and combine various strategies, with two major ones being (a) rhetorical figures (e.g., rhyme, puns) and (b) message repetition. Though each has received substantial research attention and is crucial to advertising theory, they have not been examined simultaneously. We conducted a m...

We show that surface-level markers of pragmatic intent can be used to recognize the important sentences in text and can thereby improve the performance of text summarization systems. In particular, we focus on using automated detection of rhetorical figures—characteristic syntactic patterns of persuasive language—to provide information for an additional metric to enhance the performance of the ...

This paper offers a semantic theory of uses of now in which now refers to a time introduced in discourse. I argue that the interpretation of an anaphoric use of now is determined by the rhetorical structure of the discourse in which the token of now figures.

This paper discusses a fundamental problem in natural language generation: how to organize the content of a text in a coherent and natural way. In this research, we set out to determine the semantic content and the rhetorical structure of texts and to develop heuristics to perform this process automatically within a text generation framework. The study was performed on a specific language and t...

The language register used in academic communities has the special features of density, complexity, and abstractness which are associated with nominalization with which new members of the communities might not be familiar. To explore the possible distance between novice and established members regarding their awareness of this grammatical feature, the present study investigated the employment o...