the current age is called the information age. this has caused various media outlets to make efforts in this competitive environment (i.e. media competition) to have a larger share of the world audience. this is only possible when the media can play out an active and distinguished role in the society. in this competitive space, what makes a particular media form in the world distinguished is th...

emerging new media and their attractiveness for audiences seems to be a challenge for television to keep its dominant share from advertising market. one of the most important reasons of this challenge is lack of metrics for measurement of advertisings influence which by them advertisers able to evaluate the advertising efficiency and make better planning, while the new media as rival of televis...

Translators face a number of difficulties while translating. Not only translation of cultural elements is of utmost importance in translation studies, but also it is an arduous task for translators, especially in the case of interlingual translation. One of the biggest concerns of audiovisual translators is culture-specific items amongst which taboo expressions are included. This study aimed at...

Background: Because media have an essential role in people’s insight into different professions, this study was carried out to investigate the part of the Islamic Republic of Iran Broadcasting (IRIB) in the public attitude toward the nursing profession in people living in Arak City, Iran. Methods: This cross-sectional study was carried out in the first six months of 2018. The study sample comp...

T he political influence Coefficient as a power of influence and political elite lobbying (the power rents) of each region in the decision-making and national budget allocations centers is a new word through which the present article, after introducing it, is able to rank the provinces in the tenth state using the multi-criteria decision-making models (MCDM). This issue is important ...

The holy Quran has put “calling people to do good deeds” [or calling people to an act of benevolence] besides and prior to “commanding rightand forbidding wrong”, [or commanding beneficence and forbidding maleficence]. However in many interpretive and jurisprudential books, no sufficient effort has been made to elaborate the difference features between these two and their results, whose  manife...

Translators face a number of difficulties while translating. Not only translation of cultural elements is of utmost importance in translation studies, but also it is an arduous task for translators, especially in the case of interlingual translation. One of the biggest concerns of audiovisual translators is culture-specific items amongst which taboo expressions are included. This study aimed at...