While electronic commerce radically accelerates business transactions and interactions, e-marketplace providers constantly face the challenge in attracting critical mass of participants. Previous studies suggest that trust is the prerequisite to online transaction and interaction. The purpose of this research is to explore relational factors in influencing e-vendors’ decision in terms of develo...

Driven by the evolution of consumer-to-consumer (C2C) online marketplaces, we examine the role of communication tools (i.e., an instant messenger, internal message box and a feedback system), in facilitating dyadic online transactions in the Chinese C2C marketplace. Integrating the Chinese concept of guanxi with theories of social translucence and social presence, we introduce a structural mode...

Of the array of electronic commerce business models, business-to-business (B2B) electronic marketplaces (e-marketplaces) have been one of the most heralded. These marketplaces bring together businesses buying and selling goods and services in an online buying community. E-marketplaces promise to increase the efficiency and effectiveness of procurement activities by replacing traditional manual ...

In evaluating the performance of electronic marketplaces, research has focussed on the impact of factors such as IT, marketplace process design and competition. However, such research has neglected the impact of ownership upon electronic marketplace performance. This paper explores the issue of electronic marketplace ownership and contributes to the literature by revealing four distinct aspects...

A rich theory literature predicts mixed strategies in posted prices due to standard price discrimination, search frictions, and various other rationales. While typically interpreted as implying occasional sales or price dispersion, online marketplaces enable a firm to truly use randomization as a tool in pricing, and so such behavior should be expected to arise in online settings. We investigat...

Despite the unprecedented growth of Internet based E Commerce in recent years, the rate of penetration in developing countries such as India is lower. Among several factors responsible for this, the poor state of infrastructure and low levels of online trust stand out significantly. Infrastructure issues have caught the attention of the business and policy makers but not the trust issues. This ...

A horizontal marketplace provides value to participants by enabling each stakeholder to focus on competencies and reduce investments in non–essential components that can be more efficiently supplied by other market participants. The paper discusses how the Virtual Enterprise business model can formalize and support the e-learning market change from a proprietary and vertical approach towards a ...

Rapid developments in e-commerce and e-technology have accelerated intra-business and inter-business online transactions during recent years. Following an empirical survey, critical factors influencing a firm‟s willingness to use an e-marketplace are identified via a pre-joining, decision to join, and post-joining research structure. The differences between companies participating and not-parti...

Despite the inherent risk arising from separating buyers and sellers, networked online marketplaces are proliferating. We describe how online auction marketplaces take advantage of institutional structures to build buyer trust in auction sellers, mitigate risk, increase satisfaction, and promote transaction intentions. It is hypothesized, based on institutional trust (Zucker 1986), that buyer t...