Starting from the assumption that Serbia is in arrears with implementation of concept interactive television and creation new forms advertising, author studies transformation patterns media content consumption using a multi-strategy research method habits young audience. Combining survey in-depth interview techniques qualitative analysis, concludes traditional TV advertising digital environment...

This paper addresses the evaluation of the performance of Advanced Television Systems Committee digital television. The evaluation is carried out through a simulated digital television system using matlab with simulink .The ATSC digital television standard accommodate a system designed to transmit high-quality video and audio, and ancillary data within a single 6-MHz terrestrial television broa...

Recent advances in networks, storage and video delivery systems are about to make commercial deployment of interactive multimedia services over digital television networks a reality. The emerging components individually have the potential to satisfy the technical requirements in the near future. However, no single vendor is offering a complete end-to-end commercially-deployable and scalable int...