BACKGROUND Modern technology (ie, websites and social media) has significantly changed social mores in health information access and delivery. Although mass media campaigns for health intervention have proven effective and cost-effective in changing health behavior at a population scale, this is best studied in traditional media sources (ie, radio and television). Digital health interventions a...

This article seeks to contribute to a more adequate understanding of the adoption of modern audiovisual mass media by contemporary religious groups. It does so by examining Pentecostal-charismatic churches as well as the Christian mass culture instigated by its popularity, and so-called traditional religion in Ghana, which develop markedly different attitudes towards audiovisual mass media and ...

BACKGROUND Barriers to high blood pressure (BP) awareness and control are exacerbated by poor knowledge of the consequences and uncertainty regarding how to and who should direct care. We developed a social marketing hypertension awareness program to determine baseline awareness, knowledge, and treatment behavior, and then studied the impact of a targeted, media intervention among randomly surv...

numerous studies have been conducted about the role of media during a crisis. accordingly diverse functions have been defined for media while in crisis. by applying a prescriptive viewpoint to derive mass media functions, most of the studies have been the based on the opinions of experts and the opinions of the victims have rarely been taken into consideration. for the first time, we have direc...

While the issue of citizen competency has vexed scholars throughout history, the modern concepts of a mass public and mass media are relatively new. Beginning with the seminal works of Lippmann and Dewey, we chart the evolving theories of public opinion, from the "hypodermic needle" model of the early twentieth century to the more psychologically oriented approach to media effects of today. We ...