This study investigates the underexplored relationship between revenue management and hotel loyalty programs. Results from a focus group personal interviews with industry experts reveal that uses programs primarily as tool to track gather data on customer, managers more Average Daily Rate (ADR) than total guest spend. Additionally, are misinformed about concept confuse connections transactional...

Abstract Subject and purpose of work: Substantiation the principles formation pricing policy hotel enterprises while considering segmentation client base, existing patterns strategies according to revenue management system. Materials methods : material article is based on study theoretical practical aspects strategy in system enterprises. Scientific articles recommendations managers were used, ...

One of the largest operators of hotel properties, with over 7,200 hotel properties in every category _ from upscale to economy _ was faced with a challenge when it came to its reservation system. As mergers and acquisitions emerged as a popular solution to the decline of occupancy and revenue across the industry, the hotel operator, known for its exceptional customer service and value, sought a...

A number of decentralized peer-to-peer markets, now colloquially known as the sharing economy, have emerged as alternative suppliers of goods and services traditionally provided by long-established industries. A central question surrounding the sharing economy regards its long-term impact: will peer-to-peer platforms materialize as viable mainstream alternatives to traditional providers, or wil...

This paper addresses the issues of hotel operators identifying effective means of allocating rooms through various electronic channels of distribution. Relying upon the theory of coercive isomorphism, a think tank was constructed to identify and define electronic channels of distribution currently being utilized in the hotel industry. Through two full-day focus groups consisting of key hotel el...