Exposing consumers to persuasive cues can cause them to make impulse purchases. Persuasive cues can be heuristic cue or systematic cue. Heuristic cue uses simple rules to process the information such as identity of the source or other non-content cues. Systematic cue emphasizes detailed processing of message content and uses messagerelevant content or arguments to assist in decision making. The...

This paper presents a robust hybrid improved dolphin echolocation and ant colony optimization algorithm (IDEACO) for optimization of truss structures with discrete sizing variables. The dolphin echolocation (DE) is inspired by the navigation and hunting behavior of dolphins. An improved version of dolphin echolocation (IDE), as the main engine, is proposed and uses the positive attributes of an...

One of the most important extensions of the capacitated vehicle routing problem (CVRP) is the vehicle routing problem with simultaneous pickup and delivery (VRPSPD) where customers require simultaneous delivery and pick-up service. In this paper, we propose an effective ant colony optimization (EACO) which includes insert, swap and 2-Opt moves for solving VRPSPD that is different with common an...

Our goal in this chapter is to clarify the basic tenets of design-based research. We focus on classroom design studies conducted to investigate students’ learning in particular mathematical domains, and on professional development design studies conducted to investigate practicing mathematics teachers’ development of increasingly sophisticated instructional practices. For each, we discuss issue...

The self-similar or monofractal scaling behavior of a signal can be readily visualized in the time domain by plotting and comparing the signal at many different levels of resolution (i.e., time scales). No comparable visualization techniques appear to be available for qualitatively assessing the presence of multifractal scaling in a given signal. To help in developing an intuitive understanding...

Background: Employee participation in the organization and hearing their voices is one of the ways to increase and strengthen the spirit of criticism and teamwork with the aim of increasing productivity in organizations. The purpose of this study is to develop a model of ethical components of participation in the phonetic behavior of employees. Method: The research method is heuristic. The sta...

With the introduction of self-service in the financial sector there have been made many assumptions about customer behaviour. Both practitioners and researchers have examined and proposed heuristics for distinguishing self-service customers from other customers. In banking this divide is usually made between Internet segments and branch segments (e.g. Mols, 1999). This paper is part of a resear...

Job scheduling is one of the main factors affecting grid computing performance. Job scheduling problem classified as an NP-hard problem. Such a problem can be solved only by using approximate algorithms such as heuristic and meta-heuristic algorithms. Ant colony system algorithm is a meta-heuristic algorithm which has the ability to solve differenttypes of NP-hard problems.However, ant colony s...

Hyper-heuristics are high level methodologies that perform search over the space of heuristics rather than solutions for solving computationally difficult problems. A selection hyper-heuristic framework provides means to exploit the strength of multiple low level heuristics where each heuristic can be useful at different stages of the search. In this study, the behavior of a range of selection ...