Companies are striving to minimize environmental impact through sustainable business practices. Consumers have become more aware of environmental issues and many companies have recognized the relevance of green marketing in gaining competitive advantage. As a part of green marketing strategy, companies are developing green brands. This paper focuses on the effect of consumer’s concern for envir...

Green Marketing is becoming a buzz for the society nowadays and people start shifting their demands towards a product which is related towards environmental safeguard. Nowadays companies from different industries sectors are showing their keen interest and taking various initiatives towards green marking. Electronic products having eco safeguard and are less detrimental to the environment are l...

Green has been a buzzword in today's society. Environmental concerns play significant role the modern business environment. marketing is relevant market because it relates to environmentally sustainable practices. and its long-term viability strategies mix used green will be discussed this article. The value of for both customers environment also paper. Secondary data collected from journals, m...