The conventional wisdom in web design literature is that an online shopping website should be free of distracting features; such as animated banners, pop-ups and floating advertisements, as they cause annoyance and disrupt the process of pre-purchase evaluation, leading to poorer purchase decisions. Yet, the recently formulated Unconscious Thought Theory (UTT) suggests that the use of these fea...

Rising levels of advertising competition have made it increasingly difficult to attract and hold consumers’ attention and to establish strong memory traces for the advertised brand. A common communication strategy to break through this competitive clutter is to increase ad originality. However, ad originality may have detrimental effects, when consumers pay more attention to the ad at the expen...

alzheimer is age-related, progressive brain degeneration disease. it destroys memory slowly. the number of people living with ad is increasing as fast as the count of aged population and extension of bad nutrition habits. the main cause of ad is not clearly known, but prior studies noted the importance of inflammation in tau hyperphosphorylation and failure of microglia to clear ab peptide accu...

Background: The most important cause of neurodegeneration in Alzheimer's disease (AD) is associated with inflammation and oxidative stress. Probiotics are microorganisms that are believed to be beneficial to human and animals. Probiotics reduce oxidative stress and inflammation in some cases. Therefore, this study determined the effects of probiotics mixture on the biomarkers of oxidative stres...

Existing thermal-aware 3D placement methods assume that the temperature of 3D ICs can be optimized by properly distributing the power dissipations, and ignoring the heat conductivity of though-silicon-vias (TSVs). However, our study indicates that this is not exactly correct. While considering the thermal effect of TSVs during placement appears to be quite complicated, we are able to prove that...

Online Ad Servers attempt to find the best ad to serve for a given triggering user event. The performance of the ad may be measured in several ways. We suggest a formulation in which the ad network is trying to maximize revenue subject to relevance constraints. We describe several simple algorithms for ad selection and review their complexity. We tested these algorithms using the Microsoft ad n...

Estimating the size of OO software is the main issue today in project planning and development. Accurate estimation of size may lead to precise prediction of effort during the process of system development. Predictive Object Point POPs are a metric designed specifically for estimating the size of object oriented software. But there is no direct relation between POP and Software size. In this pa...