This paper attempts to determine if consumers realistically behave rationally when making choices under cognitive framing illusions. In addition, we demonstrate how cognitive framing illusions can be utilized by firms to earn profit. The paper furthermore details why the framing 7illusion variable cannot be displayed by itself – to work, it must be shown with the rest of the bargain. The double...

Numerous studies have demonstrated the robustness of the framing effect in a variety of contexts, especially in medical decision making. Unfortunately, research is still inconsistent as to how so many variables impact framing effects in medical decision making. Additionally, much attention should be paid to the framing effect not only in hypothetical scenarios but also in clinical experience.

The author examines the mechanisms and dynamics of framing effects in risky choices across three distinct task domains (i.e., life-death, public property, and personal money). The choice outcomes of the problems presented in each of the three task domains had a binary structure of a sure thing vs a gamble of equal expected value; the outcomes differed in their framing conditions and the expecte...

In the recent past, qualitative research methods have become more prevalent in the field of statistics education. This paper offers thoughts on the process of framing a qualitative study by means of an illustrative example. The decisions that influenced the framing of a study of preservice teachers‟ understanding of the concept of statistical sample are explained by describing the goals, knowle...

We document support for the narrow framing effect proposed by Kahneman and Tversky (1981). Our findings that traders in an options market frame complicated investment decisions into the simpler ones support the narrow framing effect. Traders’ professionalism, sophistication and trading experience are negatively related with the degree of narrow framing, implying that these factors help to reduc...

This paper presents a methodology for document processing, by separating text paragraphs from images. The methodology is based on the recognition of text characters and words for the efficient separation text paragraphs from images by keeping their relationships for a possible reconstruction of the original page. The text separation and extraction is based on a hierarchical framing process. The...

Human risk-taking attitudes can be influenced by two logically equivalent but descriptively different frames, termed the framing effect. The classic hypothetical vignette-based task (Asian disease problem) and a recently developed reward-based gambling task have been widely used to assess individual differences in the framing effect. Previous studies treat framing bias as a stable trait that ha...

In his now-classic research on inoculation theory, McGuire (1964) demonstrated that exposing people to an initial weak counterattitudinal message could lead to enhanced resistance to a subsequent stronger counterattitudinal message. More recently, research on the valence-framing effect (Bizer & Petty, 2005) demonstrated an alternative way to make attitudes more resistant. Simply framing a perso...

Option framing effect is the phenomena that participants often accept more options when they are asked to delete undesired options from a full model (subtractive framing) than they do when they are instructed to add desired options to a base model (additive framing). Whether the same effect exists in different age groups is less well known. To explore the roles of age and purchase motivations o...