BACKGROUND Impulsivity has been found to be associated with overeating and obesity. Transcranial direct current stimulation (tDCS) may enhance inhibitory control while reducing food craving and intake. Thus, the aim of the present study was to investigate whether tDCS stimulation modifies food choice, craving and consumption as a function of trait impulsivity. METHODS Forty-two predominantly ...

The ability to control hedonic appetite is associated with executive functioning, originating in the prefrontal cortex (PFC). These rewarding components of food can override homeostatic mechanisms, potentiating obesogenic behaviours. Indeed, those susceptible overconsumption appear have PFC hypo-activation. Transcranial direct current stimulation (tDCS) over dorsolateral (DLPFC) has been shown ...

Purpose: People have become more aware of environmental issues in their community, which has changed food choices and how they buy green products, especially organic food. This study aimed to combine the choice questionnaire (FCQ) theory planned behavior (TPB) examine effect on customers' attitude related purchase intention millennials Vietnam.
 Design/methodology/approach: Data is collect...

Some individuals may have an addictive-like response to certain foods, possibly contributing to problematic eating. Highly processed foods, with added fats and/or refined carbohydrates, are suggested to be most associated with addictive-like eating. The incentive sensitization theory suggests that wanting (e.g. craving) may drive compulsive drug use rather than liking (e.g. enjoyment), but it i...

Obesity is a heterogeneous condition with obese individuals displaying different eating patterns. Growing evidence suggests that there is a subgroup of obese adults that is marked by frequent and intense food cravings and addiction-like consumption of high-calorie foods. Little is known, however, about such a subgroup of obese individuals in childhood and adolescence. In the present study, a sa...

Elaborated Intrusion (EI) Theory proposes that cravings occur when involuntary thoughts about food are elaborated; a key part of elaboration is affectively-charged imagery. Craving can be weakened by working memory tasks that block imagery. EI Theory predicts that cravings should also be reduced by preventing involuntary thoughts being elaborated in the first place. Research has found that imag...

Craved foods are thought to be those that are well liked but restricted. However, this claim has not been demonstrated empirically. Japanese female undergraduate students (n = 144) completed a questionnaire measuring their craving for, degree of liking, and frequency of restricting their eating of 47 widely consumed foods. The food with the highest mean craving score was rice. We plotted the cr...

This study aimed to: (1) evaluate food craving and high-sweet-fat food craving across the menstrual cycle; (2) compare the craving and explicit/implicit emotional response to different food; and (3) investigate the reward sensitivity among PMDD and control groups. The PMDD group without treatment history and control group were evaluated for food craving, emotional response to food, implicit att...

Obesity is influenced by environmental, behavioral, and genetic factors; particularly genes related to the regulation of lipids addictive behavior. Food craving (FC) a physiological behavioral response that triggers intense desire ingest food, food with high energy, fat, and/or sweet content. Objective: To evaluate relationship between prevalence FC in obese subjects blood as well determine tra...