One element of growing interest in the video gaming literature is the flow state, which is a pleasing and engaging experience commonly reported by players of games. As such, there are many different measures and methods that seek to quantify the flow experience. The present work examined whether a common measure of flow, the Dispositional Flow Scale 2 (DFS-2), was valid to use in the gamer popu...

This research investigates the influences of product presentation modes, decision behaviour and the consumer experience on Internet shopping. The growth of online shopping brings with it cognitive challenges for consumers attempting to assess large numbers of options in purchase decisions. Further, there is little guidance for vendors in terms of presenting large numbers of product. In this stu...

PURPOSE To determine the relationship between self-disgust, guilt, and flow experience. METHODS A cross-sectional survey was conducted in a convenience sample of 142 Kibi International University students (mean age, 20.09 ± 1.24 years; 85 males and 57 females). Each participant was evaluated using the Flow Experience Checklist, Self-Disgust Scale, and Situational Guilt Inventory. Correlation ...

PURPOSE Although flow experience is positively associated with motivation to learn, the biological basis of flow experience is poorly understood. Accumulation of evidence on the underlying brain mechanisms related to flow is necessary for a deeper understanding of the motivation to learn. The purpose of this study is to investigate the relationship between flow experience and brain function usi...

Flow is an optimal experience resulting in intense engagement in the activity. People achieved flow state when they perceived balance between challenge of the activity and their skill to the activity. The concept of flow can be used to explore students’ learning performance in e-learning environment. The current research aims to empirically explore the influence of challenge-skill balance on th...