magical medicine in shahnameh ferdowsi is briefly examined in the present paper. initially, the magical treatment in general will be explained following which the magical treatments mentioned in particular in the shahnameh will be dealt with. the phoenix is responsible for most of the incredible magical treatments prescribed in the shahnameh. the first part of the paper concerns with topics inc...

Abstract Nowadays, advertising is regarded as one of the vital elements marketing tools’ promotional strategies. Therefore, very important to businesses’ strategies and policies. In light this, purpose current study was ascertain influence endorsers’ gender level attention given various aspects advertising. A quasi-experimental used for investigation. All students at Mashhad’s Ferdowsi Universi...

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Sophisticated/Well-Educated Person from Avicenna’s Perspective*   A. Sohbatloo** M.R. Aahanchiyaan, Ph.D.*** B. Sha’bani Varaki, Ph.D.**** A.R. Saadeghzaadeh Ghamsari, Ph.D.*****   A basic question asked by many philosophers has been about the criteria by which a person’s sophistication is measured and the characteristics by which a sophisticated/well educated person is identified. Given...

the present article examines researches on ferdowsi, through a descriptive- analytical method, concentrating on their quality as well as quantity, to describe, analyze, and classify those written after the islamic revolution of iran. the outcomes of this study produce the result that all publications on ferdowsi may be classified into three main, and fourteen sub groups. the three main categori...

ferdowsi, has beautifully described the important characters of shahnameh. with the help of psychological analysis, one can reach the hidden layers of their personality. this shows ferdowsi’s intelligence and his awareness in characterization. one of the negative and unaccepted characters of shahnameh is called shaghaad, who is rostam’s stepbrother. in his exact description of this character, f...