The purpose of this research is to investigate the relationship between positive word-of-mouth, purchase intention, and post Satisfaction. Primary data was collected from 240 respondents through questionnaire in which Likert ranking scale used. reliability checked cronbach’s alpha found .847 proves constructed reliable. All analysis made SPSS different statistical techniques like descriptive st...

We examined whether and how various biases may influence customers’ satisfaction evaluations and produce discriminatory judgments for minority and female service employees. We argue that customer satisfaction evaluations are biased because they are anonymous judgments by untrained raters that usually lack an evaluation standard. Laboratory and field samples provide disturbing evidence generally...

regarding the highly intensive competition in the market, nowadays using customer-oriented strategies is necessary for retention and attraction of the costumers. nevertheless, using those kinds of strategies depends on understanding customer behavior patterns and classification of customers in accordance with those patterns. the current study aims to determine the strategies for dealing with ne...

Given people’s differences in preferences, personalities, or demographic factors, building useradaptive systems can aid in providing each individual user with the interface that helps to best achieve the desired outcome. For example, online retailers now have the possibility to offer customized Web sites to individual customers, so as to meet each customer’s specific needs. However, online reta...