Consumer behaviour is the investigation of people, gatherings, or associations and every one exercises related with buy, utilize transfer merchandise enterprises, including buyer's passionate, mental behavioral reactions that go before take after these exercises. The main objective to study about consumer awareness towards Fast Moving Goods factors influencing consumers purchase Goods. For this...

One of the primary concerns for scholars and business organizations is Employee Turnover (ET), which has become a challenging topic managers due to its association with high costs recruiting, developing, training new employees potential cause severe repercussions in achieving organizational goals. This study aimed identify factors that influence ET Fast Moving Consumable Goods Companies (FMCGs)...

We study the performance of fast-moving consumer goods (FMCG) sector, in India. It is fourth largest sector Macroeconomic factors, modern production techniques, robust logistics facilities, efficient distribution networks and superior marketing capabilities have given an edge over other sectors. Firm determined by considering liquidity, solvency profitability ratios also employing common size s...

This paper investigates the impacts of COVID-19’s new cases and stimulus packages on daily stock returns five key economic sectors (Finance, Fast-moving-consumer-goods (FMCG), Healthcare, Oil Gas, Telecommunication) in Vietnam – one best countries world for handling COVID-19. The research team uses Pool OLS method, with panel data 11 342 observations from 107 listed firms these period January-J...

IThe tendency of business entities to cope with the challenges environment in which they operate is determined by state and development a complex system evaluation indicators describing condition performance company their time dynamics. They serve objectively measure extent individual economic operator meets conditions be assigned group successful agents. In traditional retail trade, most signi...

Influencer marketing is one of the digital strategies currently used by many companies. The purpose this research to find out and describe influencer strategy implemented specifically an application-based FMCG product provider (start-up company) in Indonesia market products such as fruits, vegetables, milk, others that have a relatively short life, using qualitative approach descriptive study. ...

In this paper we describe the distribution problems faced by one of the largest retailers in the distribution and sale of fast moving consumer goods in the U.K. The paper describes an initial solution method, which is then improved by a novel form of simulated annealing. A computational experiment for the improvement algorithm has been also carried out in order to illustrate the flexibility of ...

• We study the use of odd pricing in a luxury context (handbags and apparel). Odd appears to be managerial dominant practice context. Luxury managers more meaning than drop-off mechanism when setting prices. consider hundreds digit A large proportion consumers prefer Two samples prices indicate that (i.e., just below round number, for example €1495 vs. €1500) are used products. An analysis pric...

We present a discrete event simulation model reproducing the adoption of Radio Frequency Identification (RFID) technology for the optimal management of common logistics processes of a Fast Moving Consumer Goods (FMCG) warehouse. In this study, simulation is exploited as a powerful tool to replicate both the reengineered RFID logistics processes and the flows of Electronic Product Code (EPC) dat...