This study aims to examine the impact of consumer ethnocentrism, vulnerability normative influence, and hostility towards purchasing foreign products in Indonesia context Indonesian franchised products. research method is quantitative. Questionnaires are used collect sample data. 350 questionnaires were distributed by direct delivery survey targeted respondents, 208 returned for processing. The...

This paper investigated the effects of relationship types (intracultural versus intercultural conditions) on relational development in computer-mediated communications (CMC) and face-to-face settings by controlling for the effect of prejudice and ethnocentrism. A total of 140 participants were involved in the experiment, and they were randomly assigned to the face-to-face, synchronous and async...

Ethnocentrism, commonly thought to rely on complex social cognition, can arise through biological evolution in populations with minimal cognitive abilities. In fact, ethnocentrism is considered to be one of the simplest mechanisms for establishing cooperation in the competitive environment of natural selection. Here we study a recent agent-based model. Through our simulations and analysis, we e...

A compelling agent-based computer simulation suggests that ethnocentrism, often thought to rely on complex social cognition and learning, may have arisen through biological evolution (Hammond & Axelrod, 2006). From a neutral start, ethnocentric strategies evolve to dominate other possible strategies (selfish, traitorous, and humanitarian) that differentiate patterns of cooperation with in-group...

this exploratory study attempts to shed some light on the ethnocentric behaviours of young iranians in relation to the global consumer culture. it demonstrates why and how these individuals adhere to their own cultural resources and refrain from consuming the products or daily life practices of other cultures. the analysis of interpretive interviews with twelve participants in tehran and karaj ...