This paper investigates the degree of market orientation of participants in the fresh produce marketing channel in Zimbabwe and the extent to which it is influenced by environmental uncertainty. The results generally support previous research that has shown that market orientation is positively related to perceived environmental uncertainty. There was a generally high degree of market orientati...

The effect of environmental uncertainty in research on organizational structure has received considerable attention. However, the capability of knowledge management in helping organizational structures deal with uncertainty has not been examined. Thus, this study builds and tests an integrated model to investigate the relationship among environmental uncertainty, knowledge management capability...

Abstract The paper considers a firm that has the option to invest in project with an unknown profitability, which is affected by general market uncertainty. adverse effect it can cause environmental damage. In case undertake preventive investment at time of entry, we get significant when (i) revenue large, (ii) incidents potentially huge reduction value, and (iii) substantially decreases probab...