نتایج جستجو برای: electronic word of mouth e

تعداد نتایج: 21682272  

Journal: :JTAER 2015
Sami Hyrynsalmi Marko Seppänen Leena Aarikka-Stenroos Arho Suominen Jonna Järveläinen Ville Karkke

Business and academic research frequently highlights the power of electronic word of mouth, relying on the knowledge that online customer ratings and reviews influence consumer decision making. Numerous studies in different disciplines have been conducted to examine the effectiveness of electronic word of mouth communication. Previously, typically small sample studies suggest that positive elec...

Journal: :Journal of Hospitality and Tourism Technology 2017

Journal: :Prologia 2023

The development of communication technology affects the way people communicate and, in turn, marketing communications. Old strategies evolve and adapt to new media technologies. Word mouth is one that has developed. This strategy was previously carried out directly by two or more people. However, now it can be done online called electronic word mouth. difference between use internet media. anyo...

Journal: :Technology Innovation Management Review 2014

Journal: :Advances in economics, business and management research 2022

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه تربیت مدرس - دانشکده فنی مهندسی 1389

the poor orientation of the restaurants toward the information technology has yet many unsolved issues in regards to the customers. one of these problems which lead the appeal list of later, and have a negative impact on the prestige of the restaurant is the case when the later does not respond on time to the customers’ needs, and which causes their dissatisfaction. this issue is really sensiti...

Journal: :Journal of Management : Small and Medium Enterprises (SMEs) 2021

Journal: :Al Qalam 2023

Aktivitas pariwisata di Indonesia mulai membaik, dimana hal ini tercermin pada kinerja sektor yang menunjukkan peningkatan. Salah satu faktor pendorongnya ialah adanya pergeseran preferensi masyarakat dalam memanfaatkan teknologi digital. Pengelola wisata perlu beradaptasi dengan situasi tersebut, yakni menggunakan strategi promosi secara <em>online. </em>Salah bentuk <em>onli...

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