Uncertainty has been widely recognized as a primary barrier in online C2C transaction processes. This research explores the effectiveness of strategies typically employed to reduce uncertainty in C2C electronic commerce based upon the uncertainty reduction theory and Kelley’s attribution theory. We inspect the effects of the information from four information seeking strategies on online consume...

When conducting electronic auctions, sellers obviously wish to maximize their revenue and one tool economic theory suggests they might use is an entry fee. By charging bidders a certain amount for entering an auction, the seller can theoretically extract more surplus from those bidders that choose to enter the auction. The problem a seller faces is that the use of an entry fee might discourage ...

Group buying is seen as an effective form of electronic commerce. When buyers cooperate with each other, a seller can discount the price of a good. In existing group buying sites, each buyer’s preference may not be reflected effectively. We propose a decision support system for group buying based on buyers’ preferences. In our system, each buyer’s preference is reflected effectively by integrat...

Electronic communities can be designed to organize consumers, to pool their purchasing power, and to guide their purchasing decisions. Such commercial electronic communities have the potential to facilitate the creation of novel marketplaces, and even radically change the buyer–seller interaction, as physical communities did throughout the history. Commercial electronic communities are groups o...

This paper presents a framework that merges various advanced information technologies for developing electronic commerce (e-commerce) applications. The use of e-commerce utilities provides several advantages to businesses. Intelligent agents can be used to facilitate some tasks from those that take place in a commercial transaction moving to a second generation of e-commerce applications. We pr...

In the present scenario, electronic shopping has become a trend which is easy and time-saving. Such convenient services on web and the products provided by sellers are trustworthy or not are very important for buyers to know. Seller can even increase their product rating by acting as a buyer or can decrease the rating of his competitor’s product. Also a buyer can also give the wrong feedback. S...

Seller reputation is an important asset because buyers often choose sellers on the basis of their reputation. This is particularly true when the quality of the good or service transacted is hard to measure and the parties cannot perfectly contract on the outcome of the transaction. As a consequence, the seller will be mindful of building and maintaining a good reputation through the information...