this study was carried out in zarabd, bardsir and sirjan in kerman province in 2002-2003. a number of 58 green-house owners, five wholesaller and 20 retalisaller selected by systemathic sampling method. the results showed that cost marketing service was from 196 to 620 rials and marketing net benefit was 375 rials for cucumber and 230 rials for tomato. retail marketing net benefit was 204 rials...

This chapter seeks to extend current knowledge relating to innovative methods in marketing. The authors consider the significance of SMS marketing amongst Small and Medium Enterprises (SMEs) within South Africa and aim to emphasise the various advantages of SMS marketing to SMEs within emerging economies. They look at how SMS marketing has emerged within the Western world and how it could be ju...

The main objective of the paper was to examine the costs, returns and efficiency levels obtained by key players in the Ghanaian yam marketing chain. A total of 320 players/actors (farmers, wholesalers, retailers and cross-border traders) in the Ghanaian yam industry were selected from four districts (Techiman, Atebubu, Ejura-Sekyedumasi and Nkwanta) through a multi-stage sampling approach for t...

in this paper different channels of pomegranate marketing in lorestan province are identified and the economic evaluation of these path ways is discussed. for this purpose, the different marketing margins, the share of marketing agents of final price of product, marketing cost coefficient and marketing efficiency in each channel was calculated. the necessary cross-sectional data and information...

The research on network marketing performance evaluation, including evaluation indicator system and methods, lies in the core status in marketing performance management system. A new evaluation indicator system and wavelet BP neural network algorithm are presented to evaluate food network marketing performance. First, the evaluation indicator system of food network marketing performance is cons...