Today, commercial advertisements are emerged all around the world. They include radio, TV, magazines and newspapers. As it is obvious, advertisement is considered as a live process, an economic activity, industry or profession, and also it is a part of media’s content. Advertisement is a social organization which has no effect on the people, structures, culture and whole community. In this pape...

Background: Direct-to-consumer (DTC) prescription drug advertisements are thought to induce "boomerang effects," meaning they reduce the perceived effectiveness of a potential alternative option: non-pharmaceutical treatment via lifestyle change. Past research has observed such effects using artificially created, text-only advertisements that may not adequate capture the complex, conflicting po...

abstract prescribing behavior of physicians affected by many factors. the present study is aimed at discovering the simultaneous effects of the evaluated factors (including: price, promotion and demographic characteristics of physicians) and quantification of these effects. in order to estimate these effects, fluvoxamine (an antidepressant drug) was selected and the model was figured out by pan...

the product trial is a significant marketing tool for the formation of brand image, attitude toward the product, and behavioral intentions. the aim of this research was to investigate the effect of the promotion of free sport services on arousal and future intention of consumers in advertisement. research method was the 3×2 between subjects quasi-experiment factorial design. the statistical pop...

introduction: the main objective of all organizations is to improve the efficiency and effectiveness of the personnel’s performance and this partly depends on effective management. managers are valuable assets and studying their behavior and personality dimensions may provide important guide for effectiveness and efficiency improvement. in this connection, the objective of this research is to d...